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Buyer Persona y Customer Journey: Ejemplos prácticos para tu estrategia de marketing

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20 abril 2023 buyer persona, customer journey

¿Sabes qué son el buyer persona y el customer journey y cómo pueden ayudarte a mejorar tu estrategia de marketing? El buyer persona es una representación ficticia de tu cliente ideal, basada en datos reales y en la investigación de tu mercado. El customer journey, por otro lado, es el proceso que sigue ese cliente desde que descubre tu producto o servicio hasta que lo compra y lo recomienda. 

Estas dos herramientas te permiten conocer en profundidad las necesidades, motivaciones, preocupaciones y expectativas de tus potenciales clientes, para poder ofrecerles soluciones personalizadas y adaptadas a su realidad. Además, te ayudan a identificar los puntos de contacto o interacción que tienes con tu cliente, los canales que utiliza, las emociones que experimenta y los obstáculos o dificultades que se encuentra en el camino. Así podrás diseñar una experiencia de usuario óptima, que satisfaga sus necesidades y resuelva sus problemas en cada momento. 

Herramientas prácticas para crear un buyer persona y un customer journey map 

Conocer estos dos conceptos en la teoría es importante, pero también hay que saber cómo crearlos y aplicarlos a la práctica y cómo usarlos para mejorar tu estrategia de inbound marketing y aumentar tus ventas.  

Por esto te invitamos a ver nuestro webinar gratuito donde te explicaremos con ejemplos reales cómo crear tu propio buyer persona y tu customer journey map, y cómo integrarlos en tu estrategia de contenidos. 

En este webinar aprenderás: 

  • Cómo hacer un buyer persona y un customer journey paso a paso  

  • Cuáles son las best practices y herramientas para hacer un buyer persona y un customer journey map 

  • Cómo alinear tu estrategia de contenidos con tu buyer persona y tu customer journey 

  • Cómo medir y optimizar el rendimiento de tu customer journey 

No te pierdas esta oportunidad de aprender de la mano de expertos en marketing digital cómo sacar el máximo partido a estas dos herramientas imprescindibles para cualquier negocio online. Solo tienes que registrarte y podrás acceder al webinar cuando quieras. ¡Te esperamos!  

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