Webinars
5 pasos para iniciar tu proyecto eCommerce B2B
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Cuáles son los pasos para iniciar un proyecto eCommerce B2B
En este webinar te guiamos a través de 5 pasos fundamentales para triunfar en el mundo del comercio electrónico B2B:
Paso 1: Identificar objetivos y audiencia
¿Qué tipo de negocio B2B eres? Ya sea mayorista, fabricante, distribuidor o B2B2C, aprende a definir objetivos claros para tu proyecto eCommerce B2B.
Paso 2: Selección de plataforma y tecnologías clave
Descubre cómo seleccionar la plataforma adecuada y los software clave para garantizar la seguridad, escalabilidad y personalización de tu negocio. También exploraremos el enfoque "composable commerce".
Paso 3: Diseñar una experiencia de cliente efectiva
Aprende estrategias para construir una experiencia de usuario excepcional en entornos B2B, incluyendo la integración de elementos personalizados, un diseño intuitivo y un proceso de pago eficiente.
Paso 4: Diseñar una experiencia omnicanal
Explora la importancia de una experiencia omnicanal y cómo facilita la expansión de tu negocio a través de diversos canales de venta y mercados, desde tiendas físicas hasta redes sociales.
Paso 5: Implementación y optimización continua
Obtén las mejores prácticas para implementar con éxito tu proyecto eCommerce B2B, así como estrategias para que logres adaptarte a las necesidades cambiantes del mercado con herramientas de análisis y optimización.
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